It began with this tweet:

@CurdNerd 47 different specialties using Meiji Hokkaido Tokachi Cheese.

It lead to a strangely beautiful site from Japanese cheese manufacturer Meji. I have no idea what's going on, or what I'm supposed to do, but clicking around the map seems to pull up regional dishes prepared with Meji's products.

Honestly, I get a very "Everything goes better with Jell-o 1965" vibe from the site: here we have some clear soup, spiked with tiny white cheese cubes. Here it's pieces of fish and pickles interleaved with cheese. Pretty, but sometimes dubious combos, put out by a company trying hard to find new niches for their product.

Hi, Mom!

Thanks for sending me this link to the mysterious Yogurito; I love Japanese softdrinks like the mysteriously stony-flavored Pocari Sweat and the milk-based, lacto-fermented Calpis Water, so it might just be up my alley.