Max McCalman's blog welcoming American Cheese Month answers the question on everyone's mind: Why October?

There was a time not too long ago that if you put those first two words together – American Cheese – it suggested something else: processed cheese. Today, however, we can take great pride in artisan cheeses produced in the United States. The quality of American cheeses has grown rapidly, to the point that American Cheese suggests something else entirely today.

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