Why Americans are Drinking Less Milk
This past year Americans drank less milk than ever before, and Time tries to nail down the reasons in this article, proposing that perhaps the welfare of the economy has an effect on milk sales, or that other beverages are more appealing. One thing is certain, breakfast is the milk meal:
But overall, the decades-long trend has been a steady decline in drinking milk. One reason is that on-the-go Americans are less and less likely to be eating breakfast at home — and as the Journal Sentinel explains: “Americans still drink more milk at the breakfast table than during any other time.” As for commuters swinging through the drive-thru on their way to work, it’s exceptionally unlikely they’ll be ordering a bottle of whole milk to swig during the course of their ride. Employees munching breakfast at the cubicles are probably skipping milk too; you don’t want to risk spilling milk on your desk and keyboard.