Where Does Velveeta Come From?
Velveeta, the infamous "pasteurized cheese product" everyone has an opinion about, may have a more interesting history than you think. Invented in New York in the early 1900s, it came about just as many artisan cheeses do -- by mistake.
The company opened a second factory in Covington, Pennsylvania, where it made mostly Swiss cheese. But many of the cheese wheels broke or were misshapen. “They didn’t like to waste anything,” Nelson says, so the broken bits were shipped back to Monroe, where Frey spent the next two years tinkering with them on his home stove. In 1918, he had his second big break. He discovered that mixing the broken wheels with other cheese byproducts created a smooth end-product with a velvety consistency. He named it Velveeta.