Cheese Underground champions WeatherVane Creamery
Jeanne Carpenter at
Cheese Underground is championing a new cheese shop, and it's spunky future owner:
Trying hard not to yawn, and instead thinking this was my requisite "call of the week" from a crazy person with a crazy idea who wanted me to magically help them achieve their dream, I politely listened. This caller did seem a little more enthusiastic than the usual suspects, and she did actually have a business plan and numbers to back up her dream.
Then she called me again. And again. And again. And by the fourth phone call, I really started to like Sarah Kowal. Because really, how many people are passionate enough to start a specialty food shop and cafe in a town of 15,000 people, and where winter is the predominant season?
That's why I smiled when Sarah, who is unfortunately faced with low capital and low collateral, announced she is launching an ambitious Internet campaign to raise $100,000 in 32 days to launch her dream, called WeatherVane Creamery.