Grilled Cheese Restaurant Lets Phone Orders 'Gouda' the Front of the Line
From an article by By Tim Moynihan, PCWorld
The Melt is a new chain of grilled-cheese restaurants with its first location opening up in San Francisco this week. You'll be able to order your sandwich the old-fashioned way by waiting in line and speaking to the cashier, but you can also skip the line entirely by placing an order on your mobile phone. Doing so creates a QR code for your order, and holding the on-screen code over a scanner in the restaurant gets your order on the grill.
Whichever way you decide to order, you'll get your grilled cheese within 2 minutes, says The Melt's founder, Jonathan Kaplan. Placing an order via smartphone doesn't require downloading an app, as simply visiting The Melt's website on your phone and entering an order creates the QR code. That makes the phone-ordering process compatible with any Web-capable phone.