Seattle's Super Deli Mart Pours Craft Beer Among the Slim-Jims
[Super Deli owner Min Chung], 38, is a son of Korean immigrants with a business degree, a nose for marketing, and a mouth that loves to talk and drink good beer.... Chung bought the tired convenience store in early 2009 with the vision of sprucing it up and, among the Slim Jims and Red Bull, selling bottles of high-end brew to the Amazon workers and Boeing engineers who live near Puget Sound. Soon he thought, Why not pour beer so people could taste first? "Would people pay 11, 12 bucks a bottle if they didn't know what it is?" he asks. After much back-and-forth with the nonplussed Liquor Control Board, Chung got licensed as a restaurant (the "deli" in Super Deli Mart) and started pouring beer that August -- a first in the state for a mini-mart, as far as he knows.
What Chung didn't predict is what happened next. By last summer Super Deli Mart was burning though up to 25 kegs per week as people came to the store not just to pick up a six-pack of Dale's Pale Ale and a Snickers, but just to quaff pints and hang out.
Beer bubbles image via Atilla1000