KRAFT Macaroni & Cheese and "Golden Voice" Ted Williams Spread Love This Valentine's Day
Ted Williams, the man with the golden voice, is paying back the world for his rapid rise from homelessness to fame and fortune, by helping out fans with some custom-spoken Valentine's Day greetings:
"Golden Voice" Ted Williams has received a lot of love and support throughout the past year, and now he wants to give back during this season of love. With his soulful voice, Mr. Williams will spread a little bit of love this Valentine's Day, and in the process, help feed the hungry through the KRAFT Macaroni & Cheese "Golden Voice of Love" campaign.
From February 12th through 14th, the KRAFT Macaroni & Cheese "Golden Voice of Love" campaign invites consumers to tag their Valentine's Day Tweets with #VoiceOfLove, and they'll fly straight to Mr. Williams' virtual mailbox. If he likes yours, he will record a personalized video reading the selected Tweet in his deep, soulful voice. Consumers will know if theirs was chosen when @kraftmacncheese Tweets a message to them with a link to view their video. All #VoiceOfLove videos will be available to view on the KRAFT Macaroni & Cheese YouTube Channel (kraftmacncheese). Additionally, each #VoiceOfLove Tweet spurs a donation of 100 boxes of KRAFT Macaroni & Cheese to Feeding America®, up to 100,000 boxes.