Dairy Farmer Steve Brown Offers Plan For UK Milk Pricing
This summer, activist groups such as Farmers For Action have staged blockades and protests against major UK dairy processors, arguing for higher milk prices. In this article for Farmers Weekly, dairy farmer Steve Brown details his plan for winning public support and shifting the profit margins of the supply chain from the processors to the producers.
I would tackle the situation with a fresh approach, as follows:
The public is largely behind the British milk producer and would gladly pay more for their milk if it went to the farmer. The message we need to put across, via the media, and not just through another industry get together, is who gets what from the money spent on a pint of milk in the shop. The public need to be shown a lot more of those illustrative bottle pictures and not just on Farmers Weekly posters and stickers, but motorway billboards, and adverts in national papers.