Starbucks to start selling beer, wine, cheese at cafes
That's right, your eyes do not deceive you, Starbucks is planning to sell beer, wine, and cheese at 25 locations by the end of the year. The Washington Post has the story:
Bringing happy hour to Starbucks Corp. may be easier said than done.
After experimenting with alcohol sales at six West Coast stores, the world’s largest coffee-shop chain said yesterday that it will sell beer and wine in as many as 25 locations by the end of the year. Starbucks, which has 10,700 U.S. cafes, will also sell fruit-and-cheese plates and focaccia with olive oil.
The strategy is part of a broader experiment to find ways to lure Starbucks customers and even non-coffee drinkers into stores during slow periods of the day, especially afternoons and evenings.