Apparently there's a whole lot of thought going into how our cheese is shaped when it's packaged. Through a study, psychology and food marketing researchers at several US and UK-based universities have proven people associate certain cheese flavors with the image of certain shapes. It's a way for packagers to decide how to incorporate "abstract imagery" into the presentation of cheese on the shelf.

In the future, knowing about shape-symbolism effects in the food and beverage sector may allow sensory marketers to set up the appropriate associations in the minds of consumers through the shapes used on the packaging.

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Photo by Skånska Matupplevelser