Now this we should all be paying attention to:

By Brady MacDonald Los Angeles Times Staff Writer
July 25, 2011, 5:02 a.m.
Reporting from Philadelphia --

The movies' Rocky Balboa may be Philadelphia's most celebrated fighter, but this city's greatest rivalry is between two South Philly cheese-steak joints that may rival the Liberty Bell for iconic status: Pat's and Geno's.

Lots of places have signature foods: Chicago has deep-dish pizza, New England has clam chowder, Buffalo, N.Y., has hot wings, Maryland has crab cakes and New Orleans has gumbo.

But in Philadelphia, the cheese steak stands as equal parts civic symbol, tourist attraction and cultural obsession.

photo by sashafatcat