PepsiCo Launches Dairy Products
PepsiCo has officially decided to get into dairy. Due to health-conscious citizens cutting soda from their diet, the company has decided to get their revenue from something else—yogurt.
After signing a partnership with the German dairy company, Theo Muller Group, PepsiCo Inc. (PEP) decided to release its first set of dairy products. As dairy consumption increases in the United States and soda consumption decreases, this is a good chance for PepsiCo to increase its revenues. Similarly, this is also a good chance for Theo Muller Group to get exposure to the fast-growing American market.
PepsiCo has a successful dairy business outside of the United States, and this will be the company's first attempt at dairy products in the country. The company's first products will involve yogurt. Theo Muller Group has a lot of expertise and experience in dairy products and PepsiCo can learn a lot from this company. The company's yogurt products are well known in Germany and other parts of Europe.