Organic Valley Launches Unprocessed, Real Organic American Cheese Singles
Looks like Kraft just got some healthy competition. Organic Valley made this big step just two days ago. We're really interested in seeing the long term results:
Organic Valley, the nation's largest cooperative of organic farmers and a leading organic brand, today announced the launch of Organic Valley American Cheese Singles-unprocessed, 100 percent real organic cheese slices, as opposed to "processed cheese food," perfect for grilled cheese sandwiches, lunches and snacks. Organic Valley is the only national brand to produce unprocessed, organic American Cheese Singles.
Whether classically grilled, paired with other sandwich fillings, or simply folded over for a bite on the go, American families love American Cheese. Processed American Cheese slices are by far America's most purchased cheese category. According to a 2011 Wisconsin Milk Marketing Board Cheese Consumption Data, the "American Single Slice" is the number one selling cheese SKU in the U.S., with more than 300 million pounds of individually wrapped American Pasteurized Processed Cheese Food sold in 2010.