New Ad Campaign for Banning Dairy in Schools
A couple weeks ago, we heard about the Physician's Committee for Responsible Medicine's petition to ban milk in school lunches. This week, the group has taken the fight to an ad campaign.
Forget the school vending machine fights. An anti-cheese group says that innocent-looking carton of milk on lunch trays is the real culprit for our children's weight woes.
The Physician's Committee for Responsible Medicine, a nonprofit group known for bucking conventional nutrition wisdom, advocates for vegan alternatives to dairy. Earlier this year, it unleashed a campaign against milk-based products, showing people grabbing their excess fat and attributing the weight to cheese. Some folks called the campaign "obnoxious and offensive," but with the latest ad tactic, the group seems to have has toned things down a bit.
Photo by NPR