Remember planking, the recent, odd fad of lying down in random locations and snapping a picture? Well, move over Ellen Page, there's a new craze in town! Milking, the act of pouring milk over your head in a public place, has taken social media by storm, thanks to the viral video created by a group of students and graduates in Newcastle, UK.

Anyway, the video's since gone viral - and copycat milkers have now been spotted across the UK. These things do have a habit of catching on, after all. So as much as you're sneering and shaking your head in despair right now, chances are you'll soon be buying an extra pint of milk just so you can join in the fun. Possibly.

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Photo by Milking Newcastle