London Choir Writes Ode to Cheddar Cheese, Wins Competition
Upbeat Choir from London created an ode to cheddar cheese, replacing the words of the English national anthem with original lyrics. Their video was enough to win the British Cheese Board's contest, bringing home a year's supply of British Cheddar and weekend passes to Alex James' food and music festival.
The British Cheese Board, which champions the virtues of over 700 named British cheeses produced in the UK, invited the public to come up with original lyrics to the tune of God Save the Queen, Land of Hope and Glory or Jerusalem.
The competition was launched in May with the support of Blur bassist and cheesemaker Alex James who called the publicity stunt "a fun way to combine two of the best things in life - music and cheese."