Kraft "Reimagines" Cheese Case
Kraft is restructuring its cheese cases to make its most popular products easier to find, and it's new products more noticeable. This project comes as a precursor to the cheese & dairy arm of the business becoming a stand-along business. The Seattle Times has the story:
After the separation, cheese and dairy products such as Philadelphia Cream Cheese will account for about 20 percent of total sales, up from about 14 percent currently. (The rest of legacy Kraft will be a $35 billion company called Mondelez International, focused on global-snacking brands.)
Kraft anticipates 3 to 5 percent sales gains at stores implementing the program in the first year as a result of additional space, better organization and other factors. As part of the program, retailers are reorganizing the cheese sections and in some cases expanding it by as much as 8 feet.