Who Made That Kraft Single?
Charles Wilson of The New York Times Magazine writes on the history of the Kraft Single, and even calls in culture's own editor Elaine Khosrova to comment:
Why were Kraft Singles so popular?
After World War II, food production was going industrial. Cheese was a part of that. If it came from a factory and was standardized, it was considered a high-quality food. I have a soft spot for Kraft Singles. I grew up on them in the 1960s. My mother made me bologna-and-cheese sandwiches.
What is the future of cheese?
You’re always going to need a brick of cheap Cheddar for your kids’ macaroni. But I think the demand for specialty and artisanal cheese will continue to grow steadily, because these foods are losing their elitist reputation; they’re becoming more mainstream.
