Philadelphia Cream Cheese is making a comeback with Philly Indulgence
Look out people, chocolate cream cheese spread call Philly Indulgence is heading your way. I'd duck and run if you're trying to stay thin. Apparently Philadelphia Cream Cheese is making a comeback. Matthew Boyle at Bloomberg Business Week has the story:
Shoppers hoping to stick to their post-holiday diets should avoid the dairy aisle come January, when Kraft Foods (KFT) unveils its newest creation, Philly Indulgence, a sweet-and-tangy blend of cream cheese and chocolate that can be spread on a pretzel or just devoured straight from the tub. A similar concoction introduced in Europe blew past sales projections this year, prompting Chief Executive Officer Irene Rosenfeld to bring it to the U.S. It’s the latest evidence of a surprising revival for Philadelphia cream cheese, Kraft’s $1.7 billion spread that dates back to 1880. (The brand has no link to the City of Brotherly Love—the company’s founder, A.L. Reynolds, thought Philadelphia was synonymous with quality food. That was likely before the invention of the cheese steak.)
Photo by Ken's Oven
