Kraft Makes String Cheese that Looks Like Crayons
Happy September kids, don't forget your crayons...I mean string cheese. That's right, Kraft has made string cheese look like crayons just in time for back-to-school shopping. What do you think, appetizing or not so much?
According to Marlene Sawhney, associate brand manager, Cheese Marketing, Kraft, the promotion is targeting “a mom of 6- to 12-year-old children who raises them to become well-rounded adults. Crayola focuses on unleashing a kid’s creativity for them to grow up and inspire the world. Since Kraft and Polly-O String Cheese are wholesome snacks that kids love, mom feels that it helps them teach their children how to make smart decisions.”