Kraft - The cheese stands alone
Kraft Foods is giving real meaning to the old sing-along staple, "the cheese stands alone." Kraft is spinning its dairy and cheese division into a separate company, and working with grocers to renovate their dairy displays in more than 4,000 stores nationwide.
Known internally as "Reimagine Cheese & Dairy," the program underscores the increased importance of these products for Kraft's North American grocery business, which will be spun off later this year as a stand-alone company. After the separation, cheese and dairy products such as Philadelphia Cream Cheese will account for about 20 percent of total sales, up from about 14 percent currently. (The rest of legacy Kraft will be a $35 billion company called Mondelez International, focused on global snacking brands.)