Via ABC News, we learn today that world speed-eating champion Takeru Kobayashi has accomplished his first cheese-related world's record. The master of non-masticative mass consumption put down 13 grilled-cheese sandwiches in sixty seconds at the South x Southwest festival, planting the flag for future record aspirants:

In an event held at the GroupMe Grill at the technology and interactive festival, the well-known competitive eater shoved each sandwich down his throat by dunking them first in water. Recordsetter.com presided over the event; the website tracks world records.

... Kobayashi competed against four amateur food eaters today, beating Managing Director of TechStars David Tisch, who ate four sandwiches in a minute.

Read the full story here.

Pictured: Takeru Kobayashi at the 2007 Nathan's Hot Dog Eating Contest. Photo via saeru, some rights reserved.