Jamie Oliver and Hugh Fearnley Whittingstall are two celebrities taking milk price cuts in the UK seriously. The two are calling for a boycott from supermarket milk, saying consumers can make the biggest difference for dairy farmers.

The cost of production of a pint of milk is around 30p and perhaps even more this summer because it is expensive for farmers to keep cows inside sheltered from the rain and cold.

But processors are set to cut prices to just 25 pence per litre (ppl), which they say is a result of pressure from the supermarkets.

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