Not surprisingly, consumers have started to expect better ingredients on an American staple - pizza. Along with fresh, local veggies, people are asking for more flavorful, local, artisan cheeses to top their pies. Alyssa Sowerwine from Cheese Market News reports on the trend from Madison, WI.

While some smaller “mom and pop” shops have closed in the last decade as they were pushed out by larger chains offering steep discounts on food and other items, those in the artisan pizza sector are gaining ground as consumers continue to gravitate toward “buy local” trends and fresh, premium ingredients.

Now, two out of five consumers say they would like pizza places to offer healthier ingredients, such as whole wheat crusts, organic toppings and crusts, and all-natural and locally sourced ingredients, research compiled by WMMB shows.

Read the article in full here.