Clash of the Titans: Greek Yogurt Takes Over
Fans of regular yogurt will have a hard time finding their favorite brand or flavor as more and more shelf space is cleared for their hefty Mediterranean cousin, Greek. As consumer preference continues to favor the thicker yogurt, brands are beginning to discontinue regular yogurt and other dairy offerings such as pudding cups, canned cookie doughs, and margarine.
"Stores are creating more space for yogurt, but Greek is taking up more of that space. Today yogurt takes up about 2.2 million linear feet of grocery store shelf space in the U.S., up from about 1.9 million two years ago. During that time, space allotted to Greek yogurt at U.S. grocery stores increased to about 631,000 linear feet, up from about 163,000 in 2011, reducing space for non-Greek products by about 12%, according to IRI data from Stonyfield."
Photo by The Wall Street Journal