Are you ready for the biggest Italian dinner to ever grace the country? Using social media and other tools to spread the word, Parmigiano-Reggiano promoters are attempting to get everyone in Italy eating the same (cheese-centric) meal at the same time.

Organizers say the dinner is designed to promote the revitalization of the Parma region. Cheese producers there are still struggling because earlier this year, a series of earthquakes toppled shelves containing millions of dollars worth of the cheese, aged for two years in giant, five-story buildings.

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Photo by THOR