Greek Feta Selling Better In 2012
The Greek economy has been turbulent, but American consumers have become increasingly ravenous for the country's yogurts and cheeses. According to this article from Greek news outlet Kathimerini, Greek feta cheese exports to the US increased 87.1 percent in the first half of 2012 versus the same time period of 2011. Still, American companies like Athenos dominate the feta cheese market in the US.
The [Greek] Consulate’s report also makes special reference to the prospects for increasing the Greek market share in the US, which can be achieved through a comprehensive strategy to promote Greek feta in the US with the participation of all competent entities aimed at informing the average American consumer about the significant quality differences between the authentic product and the imitations that can be found in the market.
On the other hand, the report stresses that unless the institutional recognition of the uniqueness of Greek feta becomes possible in the United States, the margin for Greece’s further penetration into a market that conservative estimates put far above $300 million on a yearly basis and growing, will be particularly limited.