Farmers' Markets Return to Prague
In the past two years, farmers markets have returned to the Czech city of Prague and have been very popular with residents. There are now 26 weekly markets throughout the city. Jiří Sedláček is an organizer of three such markets. He was inspired by a trip to Switzerland where he saw successful local farmers markets in action.
“I think that a lot of small farms and small-scale farmers and producers have been able to recover from bad business conditions in the past thanks to the farmers markets. They have found a new way to sell their goods, and that has been the problem in the past. Big corporations and chains do not buy goods from such farmers for two reasons: First of all, they are not able to deliver the volume that these wholesale clients require, and secondly, and because they offer them very low prices, which are not lucrative for them. So at the market, they skip the middleman, they can offer their customers a fair price and they can get direct customer feedback."