In Lucknow, India, an entrepreneur decided to take advantage of the crippling poverty around him. Deciding to start a dairy business, Lokesh Kumar Singh hired local people—people he knew would work hard and be grateful for the money he could offer.

Thanks to his father's constant job transfers, Lokesh Kumar Singh grew up moving around Uttar Pradesh, a state considered one of the most deeply impoverished in India. Here, roughly a quarter of the population is considered "ultra poor," living on less than $1.25 per day. They are looked down upon by most; however, for Lokesh, they are ideal employees.

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