Colleges Start Food Trucks, Roust Local Competition
Recently several colleges have gotten rid of local food trucks on campus and started their own, capitalizing on the student audience. The Wall Street Journal has the story:
The University of Washington's three food trucks—Hot Dawgs, Motosurf and Red Square BBQ—have exclusive access to the college clientele, though the university still gets requests for access from outside vendors. "People want to bring their falafel trucks, their taco trucks, their pie trucks, their ice creams—but we already have our trucks," says Andrea Benson, general manager and head chef for the university's food trucks.
Some universities that run their own food trucks allow students to pay for meals by swiping their dining-hall I.D. cards, but other colleges haven't yet installed that technology. Even universities that allow independent food trucks on campus sometimes let them collect dining-hall dollars from students.