Chipotle Commercial Named Best TV Campaign at Cannes
At least to those at the Cannes Festival of Creativity, the Chipotle ad "Back to the Start" sells more than just their burritos. It makes a statement about our quality of food, farms, and animals. Check out the video below and see if you feel the same.
An ad by Denver-based chain restaurant Chipotle Mexican Grill has been named the best TV campaign in the world at the Cannes Lions International Festival of Creativity. The ad, titled Back to the Start, takes a haunting yet moving look at factory farming, reminding us just how far removed our food supply is from the farms of yore. The animation is set over an amazing Willie Nelson cover of Coldplay’s ‘The Scientist,’ which is a perfect match for the ad’s message. It depicts a farmer turning his family farm into a factory farm, realizing what he has done, and then transforming it back into an animal and environment-friendly one.