Concerns over plan to restrict advertising of cheese to children
Last week we saw anti-cheese billboards in New York, and this week we're hearing about curbing the promotion of cheese to children in Ireland due to cheese's nutritional value. It's a rough few days for cheese. The Irish Times has the story:
The Department of Agriculture has raised concerns with the Broadcasting Authority of Ireland (BAI) about a proposal to restrict the advertising of cheese to children on television.
In 2009 the BAI commissioned a consultation document on the advertisement of food and drink products for children.
The report recommended that Ireland adopt the “nutritional profiling” model used by the UK, which includes a restriction on cheese.
The document stated that cheese should not be exempt, as it is high in saturated fat and salt. While noting that cheese was a concentrated source of calcium and other nutrients, it said advice from the Food Safety Authority of Ireland (FSAI) shows that consumers should focus on low-fat milk and yoghurts rather than cheese in order to obtain daily calcium from their diet.