Adam Moskowitz, America's Premier Cheese MC (monger's champion)
For all the effort cheesemakers and importers go through, if the cheesemonger doesn’t care, or doesn’t tell the story, or doesn’t serve it correctly, then it’s all for naught.... For example: when you buy a piece of cheese and its Saran Wrapped, the monger is supposed to face [trim] the cheese before giving you a sample. Otherwise it’ll taste like plastic. But if a dumbass cheesemonger doesn’t face that fucking expensive piece of cheese and you taste plastic in your mouth, then you’re never going to taste that cheese again!
From his roots as the child of groundbreaking cheese importer Joe Moscowitz, through his rejection of the family business (he made and lost a million at Yahoo! during the dot-com bubble), his career as a hip-hop performer, and his return as prodigal son, this is a fascinating portrait!