Can Ice Cream Survive?
There's no disputing the boom of frozen yogurt all across the country. Popular chains like Pinkberry, Orange Leaf, and Red Mango are raking in the cash, promising full, fresh flavor and fewer calories. But what will become of ice cream? Can the classic frozen treat withstand the latest dessert fad?
Between 2009 and 2011, Cold Stone Creamery’s annual sales dropped to $366 million from $430 million, and its store count dropped to 1,086 from 1,198. Baskin-Robbins, meanwhile, saw sales drop to $496 million from $570 million and store counts tumble to 2,457 from 2,597 in that same time period.
But ice cream brands say they’re nowhere near ready to surrender.