American Cheese Month Passport Program
This October marks the second annual American Cheese Month, and cheese lovers will be celebrating all over the country throughout the entire month. One awesome way to celebrate is through the American Cheese Month Passport Program, which gets you cheese bargains at different cheese shops across the country. Check it out:
October is the 2nd Annual American Cheese Month, and cheese retailers around the country are celebrating by participating in the American Cheese Month (ACM) Passport Program!
Launched in 2011, the Passport Program is designed to generate consumer enthusiasm for American artisan, farmstead, and specialty cheeses. Customers are invited to purchase a passport at any participating retailer for $10. The passport provides a discount ranging from 20-40% off a designated “cheese of the day” at each retailer from October 1-31, 2012. The passport is valid at all participating retailers; the specific cheeses and discounts offered each day will vary by store. 100% of the proceeds from passport sales will benefit the nonprofit American Cheese Education Foundation, which funds educational opportunities and scholarships for cheesemakers.
Twelve retailers in two states participated in the inaugural program in 2011. In 2012, the program has more than doubled to include 30 retailers in 17 states. Passport-holders can find a full list of participating retailers on the American Cheese Month website, and they can follow the American Cheese Society’s Twitter feed for updates on participating companies and their featured cheeses throughout the month of October.
“The American Cheese Month Passport Program offers a unique opportunity for consumers to try excellent American cheeses at reduced prices while also supporting their local economy,” says Nora Weiser, Executive Director of the American Cheese Society. “Whether you’re a cheese connoisseur or you’re new to the world of artisan cheese, you’re bound to discover new favorites from some of America’s best producers this October.”