Beemster Celebrates Graskaas Arrival at Zabar's
BEEMSTER, The Netherlands – June 4, 2010 – Beemster, the Netherland’s leading premium gourmet Dutch cheese company, announced today the availability of its limited edition Graskaas spring cheese. Known for being the creamiest of the year, this rare cheese, aged one month, will be available for purchase immediately.
Beemster celebrated the debut with the unveiling of the world’s largest wheel of Graskaas, measuring 3 ft. wide and 150 pounds, during an event at Zabar’s NYC today, National Cheese Day. Dressed in Dutch garb, Beemster cheese experts offered advice on serving, pairing and cooking with Graskaas.
Graskaas is made from the first milkings when the Beemster cows return to the fresh spring pastures after a winter without grazing. The untouched grasses of the polder give the milk a special rich and creamy flavour and texture. Enough milk is collected to craft only 2,000 wheels, which are made by master cheese makers utilizing techniques dating back to 1901.
“We have been anxiously awaiting the arrival of Graskaas in the U.S.,” says Michael Blum, Sales and Marketing Manager at Beemster. “Now cheese lovers can finally experience the taste of Spring with this unique limited edition.”
The cheese can be purchased for between $8.99 and 12.99 a pound at participating specialty stores as well as major U.S. food chains including H-E-B, Central Market, Safeway, Lunds/Byerlys, Schnucks, Bristol Farms, Fairway, A&P, Fred Meyer’s, QFC and Smiths.
The big cheese celebration begins at 10:30 a.m and will include cooking demonstrations using Graskaas.
Beemster is an artisan Dutch cheese company in North Holland. The cheese is made exclusively in the Beemster region, located 20 feet below sea level. To this day, the original recipe remains the foundation for hand crafting every wheel of cheese. Great attention is paid to the cheese’s quality, starting with the treatment of the cows, which graze only on pesticide-free pastures that contain rare blue sea clay. The minerals in the clay result in cheeses with a softer, creamier texture. Beemster’s long history as Holland’s most renowned cheesemaker has earned it the honor of being a supplier to the Royal Court of The Netherlands. For more information visit http://www.beemster.us/