Possible Ban on Cheese Advertising in Ireland Spawns Debate
Cheese advertising may be banned during children's television shows in the UK due to health concerns. The National Dairy Council wonders whether the concerns for a lack of calcium outweigh the benefits of a low-fat diet.
THE NATIONAL DAIRY Council has said that the planned ban on cheese advertising during children’s programming is based on a ‘fundamentally flawed and inappropriate’ UK model which won’t work in Ireland.
The NDC says that the ban is out of proportion with the actual amount of cheese that children eat, citing research which shows the average daily intake of cheese amongst Irish children and teenagers is 10 grams.